Brand Experiences Archives

January 1, 2022

Unveiling the 2022 RJ Calendar

Since 1992, the RJ Calendar has been a symbol of RJ Paper's family-like warmth, generosity and grace; an unwavering commitment to the transformative power of paper, print, craft and design. Through the years, the RJ Calendar has been designed by a wonderfully talented and dynamic roster of local creative companies, designers and artists - printed in limited quantities, but shared as openly as possible.

The legacy continues. Reaching beyond what is a printed calendar, we aspire to uplift the hearts and minds of all who receive one. OuterEdit is honoured and grateful to have been entrusted with the 30th Anniversary edition of the RJ Calendar. Continuing this tradition into 2022, we are absolutely thrilled to share this joy with you, and hope that you find as much delight in the calendar as we did in making it.

Published by oeadmin in Brand Experiences, Brand Strategy, Graphic Design, OE Work, Self-Initiated

Tags: 2022, Good Intentions Calendar, RJ Calendar, RJ Paper

February 23, 2021

OuterEdit’s ‘Street of Clans’ shortlisted for President*s Design Award.

We're excited to share that 'Street of Clans' has been shortlisted for 'Design of the Year' for the President*s Design Award 2020. We had the privilege to share more about the design ethos and impact that Street of Clans brought to our community to the team of local & international P*DA 2020 jurors and we're happy with getting this far in the process.

"We recognise OuterEdit's efforts in boldly inviting young designers to be a part of Street of Clans, and using new and novel methods to showcase and explore local clan associations' culture and heritage."
Gan Clan Singapore

"As I stood alingside the interactive installation my team and I built within the Koh Clan, lively conversations between the clan memebrs and members of the public unfolded around me. Nearly a year on, I still think abou tthe energy and impact of the festival - where else can you find such a beautiful marriage of cultural heritage and design?"
Pixie Tan, Creative Collaborator

"Being the champion placemaker for Chinatown, Singapore Tourism Board (STB) appreciates the efforts put in by OuterEdit in portraying Singapore beyond a modern metropolis. Street of Clans is a testament to houw a festival could contribute to an authentic Singapore story with rich heritage and culture."
Singapore Tourism Board

As a local boutique creative agency, it is an honour for us to have been shortlisted for this award, and is an encouragement to us to continue making meaningful matter and promoting the age-old clan values of 'kinship', 'unity' and 'lending a helping hand' through our work and our community.

We would like to take this opportunity to thank the DesignSingapore Council and the P*DA jury panel for shortlisting Street of Clans, and our heartiest congratulations to the other shortlistees & winners.

Published by oeadmin in Accolades, Brand Experiences, Brand Strategy, Featured, Graphic Design, OE Work, Self-Initiated

Tags: DesignSingapore Council, P*DA, President*s Design Award, singapore design week, street of clans

February 28, 2020

Marketing Interactive – OCBC ‘dresses-up’ ATMs, turns functional to eye-catching

OCBC Bank has launched a new campaign called "The Great OCBC ATM Dress-Up", which features its ATMs being donned with various decorations. According to OCBC, ATMs are often seen as functional machines for customers to withdraw cash and banks’ messaging on them are a blind spot to customers. As such, it gave some of its ATMs in high-traffic and prominent areas a makeover to highlight some of its products and offers.
Some of the decorations were beach-themed, movie-themed, and even featured local delicacy "Teochew png kueh" (steamed glutinous rice cake). Its travel-themed ATM design located at Tanah Merah and HarbourFront ferry terminals, was aimed at tying back to the bank’s newly launched OCBC 90°N Card. While the popcorn-themed ATMs, located at Cineleisure Orchard and Shaw Centre, targeted movie-goers. And the Nonya Kueh ATM design was applied at Telok Ayer Food Centre and the Esplanade, which are popular and heritage-inspired locations.
The campaign is done in collaboration with creative agency OuterEdit. Additionally, all OCBC ATMs have a QR code that allows customers to scan with their OCBC Pay Anyone app to withdraw cash....
Grace Ong, Marketing Interactive

Read the full article here:

https://www.marketing-interactive.com/ocbc-dresses-up-atms,-turns-functional-to-eye-catching

More about the OCBC ATM Dress-up Project here: