OCBC Bank has launched a new campaign called "The Great OCBC ATM Dress-Up", which features its ATMs being donned with various decorations. According to OCBC, ATMs are often seen as functional machines for customers to withdraw cash and banks’ messaging on them are a blind spot to customers. As such, it gave some of its ATMs in high-traffic and prominent areas a makeover to highlight some of its products and offers.
Some of the decorations were beach-themed, movie-themed, and even featured local delicacy "Teochew png kueh" (steamed glutinous rice cake). Its travel-themed ATM design located at Tanah Merah and HarbourFront ferry terminals, was aimed at tying back to the bank’s newly launched OCBC 90°N Card. While the popcorn-themed ATMs, located at Cineleisure Orchard and Shaw Centre, targeted movie-goers. And the Nonya Kueh ATM design was applied at Telok Ayer Food Centre and the Esplanade, which are popular and heritage-inspired locations.
The campaign is done in collaboration with creative agency OuterEdit. Additionally, all OCBC ATMs have a QR code that allows customers to scan with their OCBC Pay Anyone app to withdraw cash....Grace Ong, Marketing Interactive
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