The Straits Times: The 10m-tall paper Christmas tree by Melvin Ong of local design consultancy Desinere is inspired by the old churches in Europe.

The white exterior symbolises the purity of snow and Christmas, while the gold interior represents a warm, loving home. Up to 20 shoppers can enter its base at any one time. Look up inside the tree to see intricate pleats on the corrugated boards and pleated paper hanging ornaments.

Mr Ong spent 11/2 months to design the tree and another two months to produce two prototypes, hand-score, fold and assemble the final product - with help from a team of structural engineers and paper carpenters. The structure is the Tallest Cardboard Paper Tree in the country, as certified by the Singapore Book of Records.

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