The New Paper: Eighty home-grown talents will feature in short films and promotional events overseas as part of the Singapore Tourism Board's (STB) second wave of marketing activities under the Passion Made Possible brand.

The brand targets tourists based on lifestyle interests, categorising them into "tribes" like foodies and explorers.

Three new tribes - culture shaper, socialiser and action seeker - were launched yesterday to showcase Singapore's arts and culture, nightlife and entertainment, and adrenaline-filled activities on offer.

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