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June 15, 2019

Commemorating Singapore’s Bicentennial in the UK

OuterEdit's Passion Made Possible Kaleidoscope Animation for Singapore Tourism Board makes a debut at London Bicentennial Exhibition "Singapore: Where Explorers Meet"

Singapore Bicentennial 2019

Singapore and the United Kingdom share a rich, deeply intertwined history. Sir Stamford Raffles’ landing in Singapore in 1819 was a key turning point in the country’s history, transforming our nation from a small fishing village into the thriving metropolis she is today.

This year, Singapore looks back on its historical connection with the United Kingdom, with the Singapore Bicentennial delving into our city’s rich 700-year past, and the founding of modern Singapore 200 years ago.

Singapore: Where Explorers Meet

Singapore: Where Explorers Meet, an incredible three-day event to commemorate the Singapore Bicentennial and showcase the evolution of Singapore through its heritage, culture and creatives, took place in London in June 2019.

Read the full article here:

https://www.visitsingapore.com/festivals-events-singapore/annual-highlights/uk-bicentennial/

Published by oeadmin in OE Work, Press Coverage
Tags: brand launch, passion made possible, where explorers meet
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August 30, 2018

More home-grown talents to be used in tourism campaign

The New Paper: Eighty home-grown talents will feature in short films and promotional events overseas as part of the Singapore Tourism Board's (STB) second wave of marketing activities under the Passion Made Possible brand.

The brand targets tourists based on lifestyle interests, categorising them into "tribes" like foodies and explorers.

Three new tribes - culture shaper, socialiser and action seeker - were launched yesterday to showcase Singapore's arts and culture, nightlife and entertainment, and adrenaline-filled activities on offer.

Full Article: https://tnp.straitstimes.com/news/singapore/more-home-grown-talents-be-used-tourism-campaign

Published by oeadmin in OE Work, Press Coverage
Tags: arts house, brand launch, sg, singapore, singapore tourism board, stb