Aimed at providing elevated design experiences for everyday life, XTRA is a premium furniture store that curates a diversified and sophisticated collection of products from the finest designers and companies internationally including well-known brands like Herman Miller, Cappellini and Tom Dixon. Looking to create a thoughtful and delightful gift for their partners around the world, we worked with XTRA to design and produce journals suitable for them to capture their creative pursuits.
Seeing Things With A Creative Perspective
Inspired by Vico Magistretti to “Look at usual things with unusual eyes”, the cover design of the 2023 XTRA Journal features a bold and captivating graphic in neon ink that reveals the shape of the letter “X”. Embodying XTRA’s philosophy of seeing creative opportunities in all things, the journal aims to encourage its users to see the world through different lenses, and to uncover their own creative spark.
Shining Light On Iconic Furniture Pieces
The journal includes eye-catching divider spreads, featuring some of XTRA’s iconic furniture pieces illustrated with colour-blocking hues and design quotes from esteemed international furniture designers in playful typographic layouts.
Minimalist Yet Delightfully Quirky Graphic Design
The illustrative and typographical style communicates XTRA’s philosophy towards design: bringing delightfully quirky yet functional design pieces to elevate their customers’ everyday spaces. The inner pages' publication design features different patterned backgrounds that allow their stakeholders the flexibility to use the pages to write, draw, or doodle.
Creative Direction, Art Direction, Graphic Design & Development by
Allegro Print Pte Ltd