Interpreting A Journey Through VivoCity As A Voyage Across Many Worlds

Brand Strategy – Graphic Design

VivoCity

Every Trip To VivoCity Invites A Fresh Experience

OuterEdit was approached to help VivoCity share its story and seasonal celebrations through a refreshed visual system as a way to engage a younger customer segment, as well as to represent the exciting evolution that VivoCity was going through as Singapore’s largest retail destination.

We envisioned VivoCity as an ever-changing land with comfortable favourites, and dynamic discoveries awaiting to be explored, and leveraging her location and architectural attributes, we created a series of master visuals depicting different worlds that invite exploring and adventuring.