Interpreting A Journey Through VivoCity As A Voyage Across Many Worlds

VivoCity

Every Trip To VivoCity Invites A Fresh Experience

OuterEdit was approached to help VivoCity share its story and seasonal celebrations through a refreshed visual system as a way to engage a younger customer segment, as well as to represent the exciting evolution that VivoCity was going through as Singapore’s largest retail destination.

We envisioned VivoCity as an ever-changing land with comfortable favourites, and dynamic discoveries awaiting to be explored, and leveraging her location and architectural attributes, we created a series of master visuals depicting different worlds that invite exploring and adventuring.

masthead-5
vivo-series
vivo-bts
vivo-kv-0
vivo-door-sticker
vivo-elevator-doors
vivo-atrium-banners
vivo-b1-launch
vivo-b1-lift-doors
vivo-b2-banners
vivo-b1-launch-flyer
vivo-escalators
vivo-cny-kv
vivo-btl-collateral
vivo-cny-banners
vivo-sliding-door
vivo-photoshoot

Creative Direction & Art Direction
OuterEdit

Graphic Design & Development
OuterEdit

Photography & Digital Imaging
Jeff Chang Studio
Lenne Chai

Styling
Josiah Chua