OuterEdit was approached to help VivoCity share its story and seasonal celebrations through a refreshed visual system as a way to engage a younger customer segment, as well as to represent the exciting evolution that VivoCity was going through as Singapore’s largest retail destination.
We envisioned VivoCity as an ever-changing land with comfortable favourites, and dynamic discoveries awaiting to be explored, and leveraging her location and architectural attributes, we created a series of master visuals depicting different worlds that invite exploring and adventuring.
Creative Direction & Art Direction
Graphic Design & Development
Photography & Digital Imaging
Jeff Chang Studio