REINVENTION 2025
Singapore Science Park —
REINVENTION 2025 Key Visual and Festival Branding
“What would happen if we cast a design eye on the realms of science and technology?”
A long standing relationship with Singapore Science Park led to this conversation, and resulted in the first-ever district activation outside of central Singapore in 2025’s Singapore Design Week.
In 2025, Design Singapore approached OuterEdit to give the We brought together over 100 partners across 11 days of exhibits, talks and showcases, with partners such as SHARP, KONE and Denso Wave participating in Design Week for the very first time, alongside creatives such as Nimble Mystic, WASTD and GREEN HOUSE and collaterals, but also to design the entire experience of the event.
Our Symbiotic World
Inspired by the flora and fauna of the Kent Ridge district, where Science Park is based, we combined it with a Touch Designer treatment, to show how the realms of design, science and technology can combine to create something visually interesting.
Wayfinding as Experience
The key visual was extended across the festival grounds to unify wayfinding and place branding, transforming functional signage into a cohesive visual experience. By adapting the design to various collaterals, the system guided visitors intuitively while reinforcing the festival’s identity throughout the space.
Creative Direction, Art Direction & Design
OuterEdit
Graphic Design & Development
OuterEdit
OuterEdit is a certified B Corp creative agency here to help communities & brands Make Meaningful Matter.
© 2026 OuterEdit