As a longtime playmakers since 1996, CT-Art has been building great playgrounds and outdoor recreational spaces that are safe, functional and delightful all this while — whether for adventurous little ones or fitness-forward adults. With years of experience as holistic playground specialists, they offer innovative and proprietary builds from international manufacturers which have been tried and tested by accredited organisations and regulatory boards.
All this to ensure that play is safe and holistic so that users can focus on being inspired by wonder, developing mobility, wellness and growth, and coming together through the joy of shared public spaces.
In an attempt to revitalise their brand and chart a renewed path forward, we were approached with the task of rebranding CT-Art and realigning their branding to who they have become today.
Not just Hard Work but Heart Work
Crafting a concept to anchor the Art Direction and Visual language for their brand Identity was a case considering the values that anchor CT-Art as a company, what distinguished them from other playmakers on the field and what would resonate most strongly with their target market. This led us to our central ask: How can we build a brand identity that would capture CT-Art’s sincerity, diligence, craftsmanship, zeal and missional spirit in a manner that is different, fresh and honest?
With this, we went back to their main canvas — the playground. Taking inspiration from CT-Art’s attention to detail and central mission of elevating play, the overarching design concept shines a spotlight on elements found in playgrounds, to let their builds speak for themselves. Bold yet modest, trustworthy yet poised, our chosen concept and subsequent Art Direction highlights CT-Art as a company that is innovative, sincere and confident.
Paving Better Plays for Better Days
With a set Art Direction and Brand Identity in place, we were then tasked to develop a suite of collateral adaptations that would communicate CT-Art’s new branding, giving the company a fresh new look.
Creative Direction, Art Direction, Graphic Design & Branding Development by
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