Cruising into this region is sailing to ten different countries with very diverse landscapes, cultures and heritage.
Southeast Asia offers a myriad of rich sensory experiences which are simply out of this world. Be charmed by the warmth of the people, be awed by the ancient sites, be calmed by its natural landscapes, be excited by the vibrancy of its cities and be surprised by its modernity amidst cultural heritage.
The space, in of itself, had to be worth celebrating. Our vision was to curate a sense of understated class, while creating an elevated end-to-end experience to engage guests at every turn.
In planning for the launch of the 'Cruise ASEAN' brand, OuterEdit was commissioned to design and produce a suite of brand touch points including a notebook as well as an animated launch sequence.
With Special Thanks to ASEAN, the Singapore Tourism Board, and Lin Junyao
Creative Direction, Branding Design & Development