Uncovering the Endless Possibilities Of Every Wall


Creating Fresh Encounters Within A Traditional Industry

Passionate about breathing new life into the traditional wallpaper trade, the founders of LayerPlay approached us to strategise, name and design the brand identity of this fresh business venture.

Our research findings suggested that homeowners increasingly regard their homes as an extension of their personality - they want it to be special and unique to them. It was then that we realised selling wallpaper was no longer just about delivering a functional product or service, but an emotionally-driven experience.


Beyond Walls

LayerPlay’s wall-fabrics were used as the front & back book covers of The Singapore Architect 2016, showcasing its application and versatility. LayerPlay also produced a custom wallpaper design by Kristal Melson that was featured in the Singapore Suite of the 2016 FORMULA 1 Singapore Grand Prix. Beyond walls, LayerPlay's suite of services include stretched canvases, art prints and posters.

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Besides the brand identity of LayerPlay, we also designed its website and physical collaterals to reflect the energy and excitement the business brings to the industry.


Brand Strategy

Creative Direction, Graphic Design & Development