Capturing The Transformation As A Singapore Day Slowly Glides To Night

Brand Experiences – Graphic Design

Formula 1 Singapore Grand Prix – Singapore Suite

Beyond Hospitality

Over the Formula 1 Singapore Grand Prix race weekend, the Singapore Tourism Board hosts VVIPs from far and wide in a custom designed hospitality space that encourages networking opportunities without detracting from the comfortable enjoyment of the race festivities.

Together with our partners from Pico, it was an honour to be commissioned to lead the holistic design experience of the 2016 Singapore Suite, and to be given the chance to delight guests with a multifaceted spatial experience comprising overarching narratives and meaningful collaborations with some of the best and budding creative minds Singapore has to offer.

They Say Singapore Is A City That Never Sleeps

As day slowly fades to night, our city is bathed in the splendour of a warm glow. It's golden hour. This is an ideal time to wind down and chill to a slower, quieter beat. For many Singaporeans, the day has only just begun, and dusk marks a new beginning. With the dark sky as their backdrop, nocturnal communities emerge to exchange inspiration and rewrite the rules. For them, the night is full of possibilities.

Singapore 247, 360º

It was imperative to us that the overarching day-to-night-singapore theme was manifested through every single touch point — curated works of art, contemporary finishings, food, drinks, sound. We aimed to delight all senses. Materials, colours, lighting & textures were also carefully considered to create the desired ambience and guest experience.

Showcasing Singapore’s transformation from golden hour to the wee hours of the morning, each floor of the Singapore Suite while identical in layout, treated guests to two completely distinct spatial environments, experiences and stories.

Behind the scenes of 'Sunset Welcome', a joint collaboration between Melvin Ong (Desinere) and students of the Nanyang Academy of Fine Arts (NAFA)

Depicting the vespertine blooms and local birds as Singapore slides from day to night, this twenty meter long work of art was custom illustrated by Kristal Melson and specially produced by LayerPlay.

An auditory and visual art piece named A$piration$ by Brandon Tay and Yllis plays in the background while guests experience the mixologist over the bar. The digital art piece reflected the vibe of the new Singapore night by imagining social and cultural energy and its movement through the rhythms of a post-Internet, post-globalised Singapore with pulsing exhilaration.

'Faster than the Speed of White' by the Band of Doodlers presented different automobiles from past, present and the future in strokes of neon which corresponded with lighting effects to bring the artwork to life and revealing hidden details.