The Straits Times: Theatre veteran Ivan Heng, comedy couple Rishi Budhrani and Sharul Channa, and indoor skydiving champion Kyra Poh are among the personalities who will represent Singapore in a new campaign to court tourists.

In all, 80 home-grown talents will feature in short films and promotional events overseas as part of the Singapore Tourism Board's (STB) second wave of marketing activities under the Passion Made Possible brand. The brand targets tourists based on their lifestyle and travel interests, categorising them into "tribes" such as foodies and explorers.

Full Article: