Designing A Christmas Celebration Inspired By Imagination And New Ways Of Seeing
Millenia Walk –
Season of Imagination
Conventionally Unconventional
Inspired by Millenia Walks commitment to design and the arts, we devised a campaign concept and design direction that would once again look beyond typical commercialised Christmas campaign treatments and would instead aim to surprise, delight and excite discerning guests with considered original and locally-crafted colourful designs, activities and environments for the whole family to enjoy and bond over.
Crafted & Colourful
From the development of the campaign concept, custom graphic illustrations/artwork, and the formation of a hand-crafted 12meter-tall Christmas Tree, comprising hundreds of interlocking panels, Millenia Walk’s ‘Season of Imagination’ Christmas Campaign represents a wondrous woodland celebration filled with delight, creativity and thrill. A place where families, co-workers and friends are encouraged to explore, discover and let their imaginations for the coming year run freely.
“Every Christmas I look forward to two things, Starbucks’ Toffee-nut Latte, and Millenia Walk’s Christmas Tree”
We were elated to find out that our Christmas Tree design was the only one to make the Business Times Christmas Feature!
Creative Direction, Art Direction, Graphic Design & Development
OuterEdit
Spatial Art Direction
OuterEdit