In collaboration with Imaginary Friends Studio, and DLC, OuterEdit was entrusted with the conceptualisation, design and development of the 2014 Grand Prix Season Singapore (GPSS) key campaign visual.
A deliberate departure from the typical race visual, Ryan conceived the “ONE STOP NON STOP” tagline and infused it within the key visual in hope to generate greater clarity, resonance, and meaning behind the GPSS initiatives.
The "ONE STOP NON STOP” campaign tagline is still in use by our clients till this day, and has been viewed by many in print, digital and broadcast media all around the world - most notably to a global television audience (est. 500million viewers) watching the Singapore F1 Grand Prix over race weekend.
Creative Direction, Graphic Design & Development