The “Faces of Millenia Walk” initiative was designed to celebrate the variety, depth and charisma of exciting and inspiring everyday individuals, brands and businesses who each contribute to the Millenia Walk streetscape.
Our approach to the creative brief led to the creation of a surprising, yet striking photography series. Featuring select merchandise from Millenia Walk's tenants, the products were arranged to form different faces to reinforce the human-centeredness of the Millenia Walk brand, as well as her bold breakaway from a cookie-cutter mall experience.
Creative Direction, Graphic Design & Development
OuterEdit
Photography
Lenne Chai
Styling
FAKEDCANDID