Welcome to the Good Intentions Calendar

Since 1992, the RJ Paper Calendar has been a symbol of RJ Paper’s family-like warmth, generosity and grace; an unwavering commitment to the transformative power of paper, print, craft and design. Over the years, the RJ Calendar has also been a platform to showcase the Singapore design scene, with a different local creative company, designer or artist invited to design each edition of the calendar.

Continuing this tradition into 2022, we are honoured and grateful to have been entrusted with the 30th Anniversary edition of the RJ Calendar. The ‘Good Intentions Calendar’ draws inspiration from how our loved ones have been sharing wholesome good-morning messages on chat groups. 

No matter how they look or read, we love how the messages always stem from a place of simple sincerity and warmth for the recipient to have a great start to their day and for their day to go well.

Our hope for the calendar was and is for it to bring some joy to everyone that receives one, and to be a reminder to encourage and empower each other to be relentless in the sharing of happiness, positivity and a good laugh with those around us throughout the year.

OuterEdit_RJ Calendar 2022

Created for a Year of Happy

With new yr come new beningings, so we want to share to everyone ~good feels~. You want confirm gd morning, bless the day or new seasons, calendar got it all!

OuterEdit_RJ Calendar 2022

Designed to Always Keep Smile!!

Beyond a simple print calendar, we aspired to uplift the hearts and minds of all who received the ‘Good Intentions Calendar’. ⁣

Taking inspiration from real life, from randomly passing each other wholesome good-morning messages shared by our loved ones on chat groups, to observing how such messages (as tacky as they sometimes look & read) brought a smile to people's faces, especially in a time of physical and social isolation, we put together our creative energies to create something light-hearted, well-meaning and all-round good vibes.

OuterEdit_RJ Calendar 2022
OuterEdit_RJ Calendar 2022

Full of Heart, Very ~Blessings~

Starting off with a shortlist of witty, well-intended wisdoms, each greeting was then paired with a custom illustration done in-house, with little easter eggs hidden within each page. More than just our illustrations, the calendar also showcases our partners’ abilities - we’re grateful to have wonderful partners like RJ Paper and Allegro Print for their trust, advice and collaboration. Together, we used 8 beautiful paper types, swapped out the magenta channel for a cheery & vibrant neon Pantone (CNYK is real), and created a nifty cover that doubles up as a stand.

OuterEdit_RJ Calendar 2022
OuterEdit_RJ Calendar 2022
OuterEdit_RJ Calendar 2022

Happiness Always Happening!

Within each calendar month, a greeting card is included to encourage recipients to send a handwritten message to loved ones and to spread joy like spreading kaya. “But what if people wanted to keep the illustrated postcards for themselves?” We thought that might be the case because who are we kidding - we’d be guilty of that too!

OuterEdit_RJ Calendar 2022
OuterEdit_RJ Calendar 2022

More Cards, More Better for Everyone!

We eventually decided to perforate the calendar pages themselves which doubled the number of postcards for the recipient. Recipients could now keep a set of cards for themselves, or have more cards to send out to loved ones if they wish! This also enabled the repurposing of approximately 40% of the calendar pages, leading to less wastage once the year ends.

OuterEdit_RJ Calendar 2022

Sharing the Good Vibes

We were incredibly excited to share the calendars with our family and friends to wish them a merry new year! Our calendars have found new homes in places all around the world, and we were so heartened to know that our work brought happiness, laughter and life into the lives of others.

OuterEdit_RJ Calendar 2022
OuterEdit_RJ Calendar 2022
20220328_RJCal_Portfolio_IGS-2_V1
OuterEdit_RJ Calendar 2022

An Initiative by
RJ Paper Pte Ltd

Printed by 
Allegro Print Pte Ltd

Creative Direction & Design by
OuterEdit

Portfolio Photography & Styling by
The Gentle Studio