Designed for Creatives,
Made for Everyone
OuterEdit's Self-Initiated Project
Inspired by the vibrancy and energy of creative festivals, we reimagined scenes of people exploring the outdoors, engaging with installations, and soaking up performances – all orbiting the bold and seemingly larger-than-life publication, featuring 46 talented contributors and a hefty 160 pages.
Festivals are much more than keynote presentations or breakout sessions. At their heart, they are about people—strangers united by their love for creativity and design, coming together to celebrate not just the outcomes but the stories, struggles, and triumphs behind the work.
The Pocket-Sized Design Festival is our ode to that festival spirit packaged in a beautifully compact 160-page publication.
Creativity is Essential
For our pilot issue, we explore the theme “Creativity is Essential,” exploring, and demonstrating how creativity powers innovation, technology, and design but even more so in how it serves as a force for good; bringing people together, inspiring a sense of national identity and pride, and shaping our collective culture.
As you delve into the pages, we invite you to fully immerse in the stories, insights and lessons shared by over 40 amazing contributors — a curation inspired by the ones who have inspired us. May it be the best companion to keep conversations going, and creativity growing as we each continue to find our meaning and purpose in this everchanging world.
46 talented creatives and contributors
Drawing parallels from a compass, the handbook is intended to be a tool that gives direction and guides every girl in identifying her true north. Through its pages, the handbook intends to bring each individual on an experiential journey of learning and growing into a GBS Girl. The handbook is also a keepsake from her growing-up years; a sentimental piece that is close to her heart. It is a memento that encapsulates her core values and something that she can always refer back to as a moral compass for her future self.
In an unapologetically feminine manner, the art direction references elements that pertain to a GB girl on a journey with motifs such as maps and checkpoints. These elements are translated into graphics that spark a sense of adventure while exuding youthfulness and childlike wonder in the journey of becoming. Illustrations are bursting with expressive energy, interlaced with handwritten scribbles, organic textures and lines inspired by a spirit of adventure.
46 talented creatives and contributors
When we began this journey, we knew we wanted to represent creativity and design from a fresh perspective, and there’s no better way to bring that to life than with the ones who truly embody a culturally-creative spirit — be it through textiles, food, music, architecture, or heritage, and more. These are the folks who continue to inspire us in the way they tirelessly pursue what they love.
A massive shout-out to all our contributors for your trust and creativity. We are grateful and honoured for the opportunity to represent you and share your stories. This would not have been possible if not for you.
Creative Concept, Creative Direction, Art Direction, Design & Strategy by
OuterEdit
Print Production by
Allegro Print
OuterEdit is a certified B Corp creative agency here to help communities & brands Make Meaningful Matter.
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