Spanning the full stretch of Orchard Road, and the first-ever creative showcase on Orchard Road’s giant glass panels, ‘Pioneer Portraits’ was an initiative created out of a passion and desire to celebrate Singapore’s Golden Jubilee in a meaningful and unconventional way.
Together with the support of the Orchard Road Business Association (ORBA) and the Singapore Tourism Board (STB), OuterEdit was given the honour to research, conceptualise, design, curate and coordinate the creation of 24 original works of art, creatively interpreting 24 key moments of Singapore’s history, by 24 of Singapore’s best and budding creative minds specifically handpicked for this initiative.
Towering at 3 meters in height, all 24 artworks featured a consistent, and coherent graphic language that connected every piece visually and through the 1965 to 2050 chronological portrayal of Singapore’s past, present, and future history.
We were encouraged to see locals and tourists literally taking a walk down memory lane as many stopped to admire and read about the artworks, and of course, shared an obligatory selfie or two on social media.
Pioneer Portraits ran from 1 August to 30 September 2015
and has since been exhibited separately in London and Belgium.
The OuterEdit team would like to express our heartfelt thanks to all sponsors, partners and collaborating artists for your patience, support and partnership in making Pioneer Portraits a reality and for celebrating SG50 with us in this meaningful way.
Orchard Road Business Association
Singapore Tourism Board
Dan Wong (Good Citizen)
Joanne Lim (The Letter J Supply)
Soh Ee Shaun
Joseph Chiang (Monster Gallery)
Si Ying (Aurry) Tan
Joycelyn Wong (Mslatenightjam)
Minqi Li (Twisstii)
Sun Lee Siew Loo
Mary Bernadette Lee, Mrydette
Mas Shafreen (Wanton Doodle)
Herman Yap (Heage)
Adeline Tan (Mightyellow)
Candice Phang (Puffingmuffin)
Nur Aida Sa’ad, (Yellow Mushmellow)